Selected work

Six years, twenty-plus brands, numbers I can stand behind.

Fractional content and marketing strategy for founder-led and fast-moving brands. Below is the work itself: the brief, what I did, and what it produced.

7.3M
LinkedIn impressions in 90 days
11.9%
average engagement, against a 1–3.5% industry average
500K+
views on a single TikTok post
Top Rated Plus
on Upwork
Employee wellbeing & healthcare

VITAL WorkLife

The brief

Consistent, on-brand content across LinkedIn and email that spoke to both clinicians and organizational leadership.

What I did

Built and managed the full content calendar, LinkedIn strategy, thought leadership programme, conference campaigns and newsletter coordination. The content mix ran from carousels and video to employee advocacy posts via Hootsuite Amplify. A long-term retainer, now past two years.

7.3M
LinkedIn impressions in 90 days
11.9%
average engagement rate
Results
All four KPIs met or exceeded in the first 90 days
9.9K website clicks driven from LinkedIn
Engagement at 11.9% against a 1–3.5% industry average
Retainer relationship running 2+ years
B2B tech & AI infrastructureFounder, Cinchapi · COO, Blavity

Jeff Nelson

The brief

Build a thought leadership strategy on LinkedIn that grew his personal brand and drove business for his fractional CTO practice.

What I did

Built his LinkedIn content system from scratch — voice development, content pillars, monthly calendar — and ghostwrote every post.

4K → 12K+
LinkedIn followers, fully organic
2+ yrs
ongoing client engagement
Results
Grew LinkedIn from 4K to 12K+ followers, entirely organic
Content drove client acquisition worth thousands of dollars monthly
Consistent posting cadence held week over week
Individual posts regularly drove hundreds of engagements on organic reach alone
Travel & lifestyle

Getaway Society

The brief

Build a real audience and drive engagement for a vacation rental lifestyle brand across Instagram and TikTok.

What I did

Ran full content strategy, calendar, captions, repurposing and scheduling across Instagram and TikTok. Identified the top-performing formats early and doubled down, with influencer marketing layered on top.

500K+
TikTok views on a single post
388K
views on a single carousel
Results
Instagram from 11K to 17K followers in under a year
A TikTok post past 500K views from a near-zero following
Growth accelerated with influencer marketing and data-led format selection
Top-performing formats identified, then repeated deliberately
Conscious media & wellness

Gaia

The brief

A fractional content and campaign operations partner to run affiliate programmes, partner campaigns and organic social across multiple channels.

What I did

Editorial calendar management, partner and affiliate content coordination, and campaign strategy and execution across the Human Potential, UFO Disclosure, Astrology and Channeling verticals — plus multi-channel organic publishing and partner-facing briefs.

4+
campaign verticals run at once
Millions
of subscribers on the platform
Results
Four-plus active campaign verticals managed simultaneously
Global conscious media and streaming platform with a worldwide subscriber base
Partner-facing briefs and monthly content calendars owned end to end

Also worked with

Shorter engagements, same standard.

Dick's Sporting Goods
Internal app downloads up 13%, 39K to 45K in two months, through internal communications strategy
Innovative Medicine
$20K in supplement sales in a single month through email marketing campaigns
PPM
Director of Social and Project Manager, overseeing content strategy and execution
Partners Real Estate
Grew LinkedIn presence through consistent thought leadership and team involvement
Further results, clients unnamed

Real outcomes from engagements I don't name publicly.

$3M+
in client sales through email marketing strategy and execution
70 → 2,800
Instagram followers through ad consulting and organic strategy
+30%
Instagram engagement, plus measurable website traffic, from trending content

In their words

Courtney's strategic approach was outstanding. She came up with a plan that exceeded our expectations. Her flexibility and depth of knowledge were truly remarkable. She adapted to changes seamlessly and offered valuable insights that significantly contributed to the project's success.
Upwork client, product launch — 5 stars
Courtney crafted email marketing campaigns that boosted our product sales as well as our online presence and engagement. Her attention to detail was evident in the compelling content she produced, tailored to our audience.
Upwork client, social media & email marketing — 5 stars

Want results like these for your brand?

Scope and pricing depend on what you need. Email me about brand work, speaking, media, or anything about the work above.